Boys, what have you done ?? We got to an agreement at the end of my last review that you’ll get rid of the cheesy cuteness in order to appeal to a more mature audience as well as to prepubescent teenagers. And you do what ? You do less singing and even more goofing around? Look at Teen Top how beautifully they’ve evolved from their previous releases. Of course they’re not working their charms on the same public as you do, they’re more into noonas lately, but you could walk into their steps for a while instead of striving to become a teletubbie. (I have a feeling they’re slightly older than the guys from Teen Top which makes things even worse ).
I wouldn’t have been so cynical if it weren’t for this live performance of Beautiful Target. The so-called comeback on Inkigayo :
I like the Hare Krishna guy because he sings with an English lisp, but the others, the mini TOP wannabe, the pregnant one, the half-penguin-quarter-bear-quarter-human one and the I-wear-leopard-printed-pants-and-pink-spines-necklace-but-I-am-an-intellectual-because-I-have-my-glasses one, seriously now, did their stylists took a plunge into some mexican locoweeds ??? And all this pales in front of the most important issue I have to address : am I imagining the fact that for the most part of the song you’re lip-sync-ing ? Especially you, the blonde one with the sleeve-less pink jacket and the neon-green “cooler than you” shades!!
Regarding the actual album, there’s really not much I can say. I just don’t like Beautiful Target, period. I think it’s an ugly song. And similar in style to Tell Them from Block B. And what’s with this whole zum zum obsession ? There’s like 3 or 4 songs that feature this onomatopeia. Even a Romanian one has it.
My Love and Fooool are generic kpop songs, nothing out of the ordinary, just bearable.
The boys had an interesting debut with Let’s Fly, the songs were catchy, they had a fresh attitude and the overall concept of the little
prince was a working very well. With it B1A4, because they’re obviously exaggerating in more than one way, from cutesy gestures to clothes, all that freshness is nowhere to be found. Instead I see a bunch of late teenagers being so ridiculous on stage that even a toddler would cringe at the sight of then.
Final rating : 3/10